THE PROOF IS IN THE RESULTS
According to The National Association of Realtors 2017 Profile:
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77% of buyer's agents say that staging makes it easier for buyer's to 'visualize' the property as their future homes
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49% say that staging a home increases the dollar value offered
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62% of seller's agents say that staging a home decreases the amount of time on the market
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the most commonly staged rooms are the living room (83%), kitchen (76%) and the master bedroom (69%)
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For every $100 spent on staging a home, as seller can potentially recoup $400
According to The Real Estate Staging Association:
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90% of homes staged before being listed spend less time on the market
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Reduce a seller's carrying costs (mortgage, plus expenses) for a home they no longer want to own. A recent study of the average amount of days on the market for 1081 homes:
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Unstaged - average of 225 days on the market: If monthly carrying costs are $3400, properties, on average, cost $25,200
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Staged after being listed - average of 41 days on the market: If the same properties in the first example were staged, on average, cost $4,600
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Staged prior to being listed - average 23 days on the market: If properties were staged prior to listing, on average cost $3,400
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Staged homes look better than the competition
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Spend 73% less time on the market
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Typically sell for more money
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Look better in print and on internet ads
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Receive more foot traffic
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End up on a buyer's "must see" list
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Are viewed by buyers as "well maintained"
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Are "move-in” ready
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Have less reasons for buyers to ask for concessions
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Professionally staged listings "STAND-OUT" in prospective buyers' minds
According to The Home Staging Resource:
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A recent study of more than 4,200 homes stated that 85% of staged homes yielded 6 - 25% above list price, than those not staged